what we do
We believe that design is a process, not a destination. We've crafted our design process over more than 50 years of shared experience, and we think it works pretty well. Here it is:
Nobody has a better handle on your problem than you do. So tell us about it. If you need help putting the problem into words you can act on, we can help with that too.
draw some boxes.
They might be on pieces of paper or a computer screen. They might look like process flows, wireframes or storyboards. The important thing is that these boxes capture the vision for what we're going to build.
push some pixels.
An enjoyable experience needs to be beautiful. It's that simple. Be it a Web app or an interactive ad, we sculpt its interface to support the intended message, reflect its parent brand and make its users happy.
write some code.
Beauty without brains can be fun, but it gets old fast. A great experience has to respond to a visitor's gestures. It has to feel alive. It's as much an art as it is a science, so our code doesn't just work - it tells a story.
make sure we got it right.
Remember way back up at Step 1, where we listened to you? Well, this is where you tell us how well we listened. And if (when) things change between when we draw some boxes and write some code, we'll make adjustments.
we hate labels.
But sometimes you need to compare apples to apples (we're a Jonagold, by the way). We're nothing if not practical, so here's a list of what we do*:
Experience Design (a.k.a., Information Architecture, Interaction Design, Design Strategy, Art Direction; includes writing, user research)
Graphic Design (a.k.a., Visual Design; includes illustration, animation, identity development)
Interface Design & Development (a.k.a., Interface Architecture, Application Design, Software Development; includes interface scripting, quality assurance)
*This list is presented in several popular dialects of industry-speak. If you're not familiar with these dialects, drop us a line. We'll see if we can help you do what you need to do. If not, we might know somebody who can.